Article published on March 8th, 2017, by:

« One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments.

But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. »

Teresa Torres has developed a simple framework to help teams evaluate the effectiveness of their methods.

It’s called the Ladder of Evidence and is explained it in the video below.

To access to the full transcript of the video, please click here.

But here are the key takeaways from the ladder of evidence:

  • Avoid speculation.
  • Ask for specific stories about the past to generate insights.
  • Look for evidence of action to evaluate solutions.

Access to the full article here.

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