Article published on March 8th, 2017, by:
« One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments.
But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. »
Teresa Torres has developed a simple framework to help teams evaluate the effectiveness of their methods.
It’s called the Ladder of Evidence and is explained it in the video below.