« What if we had a new way to design products, services, and businesses that were good for people, the planet, and business?
That’s the radical promise of the Circular Economy: moving from our traditional take-make-dispose economy, to one that has a closed loop, where materials, nutrients, and data are continuously repurposed.
Working with the Ellen MacArthur Foundation, which aims to inspire a shift to that new model, we’ve designed this guide to meet an emerging need among industry leaders: an alternative, restorative, and regenerative approach to business, one that creates new value and delivers long-term economic, social and ecological prosperity.
Transitioning the Circular Economy into the mainstream will be one of the biggest creative challenges of our time. But we believe design thinking is an ideal approach for tackling this complex, systemic, ambitious challenge.
Created for innovators, entrepreneurs and intrapreneurs, the guide aims to raise awareness of the Circular Economy, nurture a systems perspective, and share practical innovation methods.
We hope these ideas will galvanize readers to start designing tomorrow’s breakthrough businesses. »
Methods by IDEO
« IDEO lined up a number of activities to help you understand, define, make, and release circular innovations.
Don’t worry about getting it all right on your first go. The more you prototype and learn, the greater your positive impact on the system. »
In the section below, you can directly access to the methodology pages with instructions –with useful templates and worksheets inside.