Décryptage par EY
Cas d’usage (hors-médias) de réalité virtuelle observés:
- Education et formation
- Industrie (par ex. automobile, aérospatiale…): design et prototypage 3D permettant des tests et modifications en un laps de temps limité
- Santé: radiologie 3D et traitement de troubles psychiques (stress dépression…)
- Jeux vidéos
- Voyage: les futurs voyageurs peuvent observer leurs futures destinations afin de mieux choisir hôtels et activités
- Design / architecture
- Vente en ligne
- Institutions financières (banque de détail et assurance)
-Banque de détail: agences virtuelles
-Assurance: reconstitution d’incidents en 3D
- Nouveaux business models: « flat raté à la Netflix »
- Lenovo’s Windows Holographic VR Headset
- Wireless VR – Oculus Rift
- Samsung sell 5 million of gear VR
Virtual Reality & Financial Services
- Face Retirement by Merrill Edge
Merrill Lynch Wealth Management is using the technology in their app, Face Retirement, created to help young people think about the future of their finances by showing them their own aging face.
The banks of the future might use virtual reality to create an immersive environment for face-to-face conversations with their customers. Streaming technologies, such as Skype already make this possible, but in a virtual reality environment, products and services could be displayed, as opposed to just being talked about, removing misunderstandings. »
Holograms are one of the coolest things humanity has ever invented, and at this year’s CES 2017, the debut of HoloLamp makes it seem like sci-fi dreams might be a reality soon. Instead of using a headset to produce augmented reality, the HoloLamp utilizes a projector that makes it possible to project holographic images in a small area like a table.
If 2016 was the year that hosted virtual reality’s coming out party, many developers are hoping to do the same for augmented reality this year. One company working towards that goal is Lumus, which has announced two new, immersive augmented reality displays at this year’s Consumer Electronics Show.
Supported by a $45 million investment from a number of top electronics manufacturers, Lumus has debuted two new augmented reality displays. The first is the Maximus, which at 55 degrees is the largest field-of-view display that Lumus has ever created. While this may not seem like much compared to virtual reality displays, bear in mind that this is for a single eye.
Undergoing an ultrasound is an incredibly special moment for an expecting couple. This procedure allows them to see their child’s heartbeat and general shape for the very first time. In modern times, the blurry black and white Rorschach tests we’ve grown accustomed to have evolved into rich 3D models that provide more detail than ever before. And now, an additional jump in technology is allowing parents to meet their unborn child or children in immersive virtual reality.
Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they might buy without leaving home. With Google, BMW is testing a new app that displays an i3 city vehicle and i8 sports car on smartphone screens. Car shoppers can walk around the superimposed vehicles, placing it to look life-size inside their driveway or garage. Users can choose from six different colors, four types of trims and wheels, all appearing in a high-resolution image.
- Augmented reality « will change the way architects work » says Greg Lynn
Venice Architecture Biennale 2016: augmented reality will revolutionise the architecture and construction industries according to architect Greg Lynn, who used Microsoft HoloLens to design his contribution to the US Pavilion at the Venice Biennale (+ movie). The technology – which many people are now familiar with thanks to Pokémon GO – will inevitably change the way architects make design decisions, said Lynn, and could make rolls of drawings a thing of the pas
Intel has shown off a headset that can replace a room’s pre-scanned furniture with more appropriate video game scenery in virtual reality. The capabilities of the firm’s Project Alloy headset, currently in development, were demoed at the CES tech show in Las Vegas. Chief executive Brian Krzanich said Intel planned to license the technology to manufacturers by the end of 2017.